The calm checklist
Short lines, one idea each, written to be read once on a phone. Often the page most likely to be shared with a spouse.
Writing for people in a hard week
DUI Lawyer Content Marketing: Write the Page You Wish Every Caller Had Read First
The best content for a DUI lawyer comes from the phone. Every week an intake person answers the same ten questions in the same tired voice, and each of those answers is a page waiting to be written. Below: topics that tend to matter, formats that suit each, who writes and who reviews, how to stay accurate as laws shift and what never to publish. The purpose is to help a frightened reader understand their next step, which also happens to be what search engines and AI assistants reward.
Where topics come from
Mine the Call Log Before the Keyword Tool
Keyword tools tell a DUI lawyer what people type. Your intake notes tell you what they are worried about, which is more useful and often different. A caller who asks "will my employer find out" is giving you a guide title. One who asks "do I have to go to the court date if I hired you" is giving you another. We sort a month of call topics, with permission and with client confidentiality firmly in view, into a few piles: process questions, license questions, cost questions, fear and shame questions, family member questions and employer questions. Each pile becomes a set of pages.
Search data then fills the gaps and helps with wording, so that a guide uses the same phrases a reader would. A page titled the way an attorney would title it may never be found; the same page titled the way the reader says it often is.
A topic map
Guides Worth Writing, With Their Level of Risk
| Guide | Reader | Format | Review needed |
|---|---|---|---|
| What to do in the first day after an arrest | Arrested person or family | Short numbered list with a calm intro | Attorney review; avoid anything that sounds like advice for a specific case |
| How a first court date generally works | Person with a paper in hand | Plain explainer with a checklist of what to bring | Attorney review; local detail confirmed with the court |
| License questions after an arrest | Worried driver | Sectioned guide with sources | Attorney review and a note on state differences; no deadline unless verified |
| Commercial driver and professional license concerns | CDL holder, nurse, teacher, pilot | Separate pages by group | Attorney review, careful claims about reporting rules |
| Ignition interlock, in general terms | Anyone facing the requirement | Question-and-answer page | Check state program rules; link to the state agency |
| How DUI lawyers charge and what payment options exist | Cost-conscious reader | Plain explainer | Your fee practices only; check bar rules on fee advertising |
| How to choose a lawyer for this charge | Comparing reader | Checklist of questions to ask any firm | Attorney review; avoid comparative claims |
| Supporting a family member after an arrest | Spouse or parent | Gentle guide | Review for tone |
| What a refusal or a hospital blood draw can mean | Reader with a specific fact pattern | Careful explainer | Attorney review; heavy state variation |
| A local courthouse guide | Anyone arrested in that county | Practical page | Verify addresses and rules with the clerk |
Formats
Four Shapes of Content That Suit a DUI Lawyer
The process explainer
A walk through the stages in general terms, with a note that every county and judge has its own habits.
The question page
One question, one answer, a link to the next step. These suit both search and assistants because the answer sits where it can be quoted.
The local guide
Practical information that people arrested there will need, and that a generic national site cannot supply.
Accountability
Who Writes, Who Reviews, Who Signs
We draft the pages, and the DUI lawyer who is responsible reviews them. For a legal practice that cannot be a formality. An attorney at the firm reads each page for accuracy and for compliance with the bar's advertising rules, and a named lawyer is attributed as the reviewer where your rules allow. Anything about deadlines, penalties, license consequences or evidence is either confirmed against a primary source, such as a statute or a state agency page, or left out. Pages carry a date and a note that laws change, and we schedule a review so old pages are refreshed or retired.
We will not write about outcomes. A page can describe how a case generally progresses without promising any particular result, and it should say so. We also avoid the style where a firm describes its own cases in dramatic detail, because it risks both confidentiality problems and rules on case results.
The workflow
From Call Notes to a Published Guide
Collect questions
Intake staff share a short list of what callers asked this month, with no names or case details.
Choose the next pages
We propose a short list based on caller questions, search wording and the counties you serve most.
Draft
A first version is written in plain language with the answer at the top and sources linked.
Attorney review
The lawyer corrects facts, adds local detail and removes anything that sounds like individual advice.
Publish and connect
The page is posted with a date, an author note and links to related pages, and added to your internal linking.
Refresh
Every few months we check the facts against the sources and update or retire pages that have aged.
What not to publish
Content That Creates More Risk Than Reward
| Type of content | Why we avoid it |
|---|---|
| Detailed stories of past clients | Confidentiality and your bar's rules on results and testimonials |
| Advice on beating a test or a checkpoint | Could be read as encouraging unlawful behavior and invites misuse |
| Penalty charts copied from a statute without a date | They go stale, and a wrong number can mislead a reader |
| Comparisons that name other firms | May breach advertising rules and invites disputes |
| Guides that guess what a particular judge will do | Unsupported and potentially misleading |
| Scary headlines about "ruined lives" | Raises anxiety and may violate platform and bar standards |
Tone
Writing for Someone Who Has Not Slept
The reader of a DUI lawyer's guide may have been awake all night, may be embarrassed in front of family and may be reading with a hangover or a headache. That shapes the writing. Sentences are short. The main answer comes in the first screen. Terms such as "arraignment" and "administrative suspension" are explained the first time they appear and are not allowed to pile up. Headings tell a skimmer where to look. And the voice stays level: it does not excuse the arrest, scold the reader or pretend that everything will be fine.
We read each draft aloud before it goes to the attorney. A sentence that sounds clumsy aloud is usually clumsy on a phone as well. The point is not to be clever. The point is to leave the reader slightly steadier than they were when they arrived, and to make the next step, a call, plainly available.
Seasonal and local content
Pieces That Tie to the Calendar and the Courthouse
Holiday weekend explainers
A brief guide on what to do after a holiday arrest, with the firm's coverage hours and a reminder that dates on paperwork matter.
Event-based local pages
If your county hosts a major festival or a game-day crowd, a short page on what happens after an arrest in that setting may help locals and visitors alike.
Court change notices
When a courthouse moves, changes its security rules or changes hours, a quick, accurate note is useful and linkable.
Law change summaries
When a state changes an interlock program or a related rule, a dated, sourced summary written with an attorney can become a reference point.
Questions from the call log
Every month, the three most frequent caller questions become short pages, linked to the larger guides.
Review checklist
What the Reviewing Attorney Looks For
| Check | Question to ask | If the answer is no |
|---|---|---|
| Accuracy | Is every legal statement true for this state today? | Correct it or remove the sentence |
| Sources | Is each rule tied to a statute or agency page? | Link to one or delete the claim |
| Outcomes | Does anything suggest a result? | Rewrite to describe the process only |
| Advice | Could it be read as advice to a specific person? | Add general-information framing or cut |
| Advertising rules | Does it comply with our bar's rules on content and disclaimers? | Add required notices or reword |
| Confidentiality | Could any detail identify a client? | Remove the detail |
| Tone | Would a frightened reader feel respected? | Rewrite more simply |
| Date | Is a review date visible and calendared? | Add it and schedule the next check |
The investment
Content Pricing by Monthly Volume
Each Organic Growth tier carries a set number of Strategic Content Assets: 4 on Silver, 8 on Gold and 12 on Platinum. No setup fee and no contract.
Content questions
What a DUI Lawyer Asks Before Writing Another Page
What does DUI lawyer content cost per month?
Content assets are built into Organic Growth: 4 a month on Silver ($1,495), 8 on Gold ($2,495) and 12 on Platinum ($3,495), with a managed website on the top two. No setup fee or contract.
How long should these guides be?
As long as it takes to answer the question and no longer. A checklist may be a few hundred words, a license guide several times that. We place the plain answer first so a reader on a phone gets it fast.
Can we publish a page on the statute of limitations?
That is for you and your attorney to approve. We would write general information, state that rules differ by state and claim type, and avoid stating any deadline we cannot support from a primary source.
Do we need a Spanish version?
If you serve Spanish-speaking clients and have someone who can answer their calls in Spanish, a professionally written translation of your core pages makes sense. A translation without a Spanish-speaking intake path can frustrate readers.
Can AI write our pages?
We use tools to help with research and drafting, then people write, check and edit. Every legal statement is verified against a primary source and reviewed by your attorney before it goes live.
How do we know which pages are working?
We watch calls and form submissions that begin on each page, rankings for target phrases and branded searches over time. Some pages build trust more than they produce immediate calls, and we say which is which.
Also worth reading
Next Up for Firms That Take Calls After Dark
Start Here
- SEO for DUI FirmsHow DUI and DWI firms get found in organic search: charge pages, county pages that earn their place, attorney credibility and the guides that answer arrest-night questions.
- DUI Marketing GuideA full guide to marketing a DUI defense practice: channels, client types, common mistakes, costs, a yearly calendar, measurement and a 90-day start.
- DUI Lawyer MarketingMarketing for DUI and DWI defense firms: search, Maps, ads, AI answers and a website, built around a client who searches at 2 a.m. and decides within a day.
Get Found in Search
- Google Maps for DUI FirmsGoogle Business Profile for DUI and DWI defense firms: categories, hours, service areas, reviews, calls and what to do when the office is not open at night.
- AI Search for DUI FirmsHow people ask ChatGPT, Gemini and Google's AI answers about a drunk-driving arrest, and how a defense firm keeps its facts clear, consistent and quotable.
- Links and Citations for DUI FirmsDirectory listings, bar profiles and local links for DUI and DWI defense firms: which are worth keeping, which are traps and how to avoid pay-to-play awards.
Paid Advertising
- Paid Ads for DUI FirmsWhere paid advertising fits for DUI firms: Google Ads, Local Services Ads where available, Bing, Meta Ads and a small ChatGPT ads test, in an order that protects the budget.
- Google Ads for DUI FirmsGoogle Ads for DUI attorneys: campaign structure by charge type, keywords and negatives, geography, night and weekend scheduling, landing pages and call tracking.
- Meta Ads for DUI FirmsA realistic look at Meta Ads (Facebook and Instagram) for DUI defense firms: a narrow supporting role, platform and bar limits, and creative that stays respectful.
Website and Content
- Website Design for DUI FirmsWebsite design for DUI defense firms: call-first mobile screens, charge pages, attorney bios, careful intake forms, accessibility and fast load times.
- Content Marketing for DUI Firms (you are here)Content for DUI and DWI defense firms: after-arrest guides, license and court explainers, who writes them, how attorneys review them and what never to publish.
Get in Touch
Have Questions Your Clients Ask Every Week That Your Site Never Answers?
Pass along the questions your callers raise, or let us hear a handful of calls if you permit it and confidentiality rules allow. We will propose a set of guides, who reviews them and a flat monthly plan. Our CEO is at 610-825-4363 or hello@getphound.com and will schedule a conversation. This is marketing guidance, not legal advice.